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Jim Tincher

About Jim Tincher

Jim Tincher is the Principal Consultant at Heart of the Customer, a Customer Experience and Customer Service consulting company. Jim has more than 20 years of experience in driving customer experience from small business to Fortune 500 companies. Jim’s Customer Experience expertise has led to engagements as far-reaching as developing consumer tests at Best Buy, creating a Customer Insights capability at UnitedHealth Group, and consulting with clients ranging from global fast food companies to utilities to international manufacturing and service companies.

Earn a Seat at the Table

I hear it all the time. Your company is focused on the customer. There are customer-focused initiatives — perhaps your company has created a customer experience (Cx) team, and is hiring new people to stock it. A ton of customer research is being done – surveys and focus groups are carried out, journey maps are [...]

Make Your Customer the Hero of Your Story

Imagine your customer's interaction with you as a story. It has a beginning—when your customer first contacts your company—and an ending—when their interaction with you is completed. It has a hero—your customer. And it might even have an antagonist—the problem your customer has come to you to solve. But the first question is, does your [...]

By |April 14th, 2016|Best Practices / Metrics, Customer Experience|

Planning Ahead When Your Contact Center is Already Behind

It’s the end of the year. A time when your corporate partners are taking time off to rest and recharge. They’re building their plans, getting ready for next year. How can they grow the business? How can they deliver even more customer value? What about you? For many B2C contact centers, this is the busiest [...]

By |December 29th, 2015|Workforce Infrastructure|

The Best Way to Serve Omnichannel Customers? Just Ask Them.

It's hard to be in customer service. There are so many different – and conflicting – reports of what customers really want from you that it can be overwhelming to decide how to optimize your processes and allocate your resources. For instance, Teletech says that 28% of customers prefer to resolve issues via phone – [...]

By |December 1st, 2015|Customer Experience, Innovation, Workforce Infrastructure|

Journey Mapping = Effective Customer Service Strategy

It's no secret around here that journey maps are key to a successful customer service strategy for your business. We do a lot of customer journey mapping, using data straight from your customers. But there's more than one kind of journey map, which can lead to questions about what kind of map to create—but also, [...]

By |October 27th, 2015|Customer Experience|

Your Frontline Workforce Shouldn’t Leave Your Customers Feeling Cold

Sometimes, your customers just want to feel heard. A number of years ago, I was travelling for a job interview and booked a night at a Hampton Inn. I awoke and looked to take a shower when I discovered a problem. My room had no hot water. I dressed and went to the front desk [...]

By |September 24th, 2015|Customer Experience|

Exemplary Customer Service: It’s All About the Journey

“The purpose of a business is to create and keep a customer” – Peter Drucker Sometimes, it seems that companies focus exclusively on the first half of this equation. Sales to new customers are exciting, and resources are appropriately targeted to land new customers. Look at the continual offers coming from TV service and internet [...]

By |August 27th, 2015|Customer Experience, Innovation|

Manual Contact Center Productivity Tools Aren’t Fit for the Modern Era

Here's the story: A health insurance company came up with an innovation for their health savings accounts, allowing account holders to select among three pricing plans. This would allow their customers to select the plan that best fit their needs. Their market research confirmed interest in the plan, so they implemented the new account types. [...]

By |July 28th, 2015|Innovation, Workforce Infrastructure|

Don’t Let Scripts Ruin a Great Customer Experience

Last week I had a computer problem that required me to contact technical support. I was sure I would have to send my computer in, but they were able to quickly solve my problem. So why was I so annoyed? And why does this matter to you? I started with phone support, but after hearing [...]

By |June 26th, 2015|Best Practices / Metrics, Customer Experience|

Turning “Little Data” into Big Productivity Gains

There’s been a ton of talk about “big data.” And rightly so. Big data has the potential to completely change how you treat customers based on a better understanding of their behaviors. It’s a great capability, and you should definitely look into it. But this blog isn’t about contact center big data. Instead, it’s about [...]

By |May 28th, 2015|Innovation, Workforce Infrastructure|